Time to Watches highlighted a captivating facet of watchmaking, that of independent designers.
Read MoreMany people believe that the NATO bracelet is named after the North Atlantic Treaty Organisation (NATO). Therefore, the common story is that the watch was worn by NATO forces, but this is not technically the case.In reality, the name is short for NATO Stocking Number, a term that simply refers to the fact that the bracelet could be purchased in the NATO supply shop.The original NATO bracelet was born in 1973 in response to the British Ministry of Defence's need to provide a highly durable watch strap for the British Army. The MoD's objective was to design a watchband resistant under all conditions. The aim was to overcome the problems encountered with the bracelets of the time: Problems of moisture on the leather in tropical climates, the risk of reflection of the steel bracelet during a military mission, the poor reliability of rubber bracelets, as well as the risk of losing the watch due to the breakage of the spring bars (including those in the buckle).They were only available in the colour admiral grey and were all 20 millimetres wide. The bracelets were made of nylon.
The Milanese bracelet is also known as Milanese mesh bracelet as it is made of intertwined loops (fine mesh). It is available in a thin and robust version to give the watch an elegant or solid appearance. It fits well on any wrist. This type of bracelet was made by hand as early as the 13th century. In the 1920s, the process was revived by German manufacturers, which led it to a new wave of popularity. Milanese bracelets are visually distinguished by their dense, close-knit construction formed from steel springs which give them a smooth, fine surface. Milanese bracelets are extremely comfortable to wear and allow the skin to breathe easily.
A touch of modernity in a classic design The Elka Arinis Tropic Rubber Strap is an ode to the golden age of diving watches in the 1960s. Combining functionality and sophistication, this hi-tec genuine rubber strap pays homage to the Tropic straps of the past with a tapered tail, two loops and a textured pattern true to the era. Despite its vintage look, this is a thoroughly modern bracelet, with easy spring bars and exceptional durability. The Elka Arinis Vintage Tropic bracelet's small perforations are carefully designed to allow air and water to circulate, offering the wearer great comfort in hot climates. Key features : Genuine rubber, Made in Switzerland, Black or Blue colour, Size 20/18 mm, Highly resistant to the elements and temperature.
Time to Watches highlighted a captivating facet of watchmaking, that of independent designers.
Read MoreThe art of choosing a Watch
Read MoreElka Watches: Where Form Follows Feeling The Bauhaus movement, with its iconic "form follows function," championed practical, unornamented design. While Elka Watches values legibility and clarity – key to functional design – our approach goes deeper: form also follows feeling. Inspired by the comforting presence of a pebble, Elka's design transcends mere utility. Smooth contours and ergonomic shapes, reminiscent of cherished pocket watches, invite interaction. These timepieces are meant to be experienced, a tactile connection to the past reimagined for today. This heritage doesn't mean ostentation. Across collections like the aviation-inspired X Series, the classic X Series, the pure S Series, and the diving Arinis, Elka dials prioritize clear legibility, echoing 1960s functionality. This uncluttered aesthetic focuses on accurate timekeeping with quiet confidence. Yet, the "pebble" inspiration subtly shapes the overall form. Rounded cases, gentle lugs, and wrist comfort create an organic harmony, moving beyond purely geometric designs. This tactile consideration enhances functionality, making wearing an Elka a truly pleasurable experience. Therefore, while respecting Bauhaus principles, Elka's inspiration extends to the "form follows feeling" of a smooth, comforting pebble. We create timepieces that are not just practical but also possess an inherent warmth and tactile appeal, forging a deeper connection with the wearer – a harmonious blend of function and feeling, a joy to use and a pleasure to own.
Read MoreMore Than Just Timekeeping - Reflecting on "Good" Design At Elka Watch Co., our approach to watchmaking is rooted in respect for heritage and a commitment to thoughtful craftsmanship. We believe a truly valuable timepiece transcends its primary function. What is « good » design? In the 20th century the Modernists believed that good design was about usefulness - how well an object performed its function. For others, good design is less tangible. It might be something that is capable of provoking an emotional response - perhaps through beauty or wonder. What is good design is open to interpretation. This question is central to our work. We aim to create watches that are not only precise and reliable tools but also possess an enduring aesthetic and a distinct character. We hope our timepieces connect with their wearers on a deeper level, through considered materials, subtle details, and the personal stories they accompany. We also recognize the broader impact of design. The belief that design carries a moral or ethical component, capable of enriching lives and contributing positively to the world, resonates with us. While our focus is horology, we are mindful of our processes and the lasting value of our creations. The definition of "good" design continues to evolve. At Elka Watch Co., we are dedicated to contributing our perspective through timepieces that we aspire to be both functional and meaningful, always striving to create lasting value.
Read MoreElka Watch Co. is a Micro-Brand, which is the term commonly used in the field
Read MoreIt is impossible to know in advance what will happen and how it will happen, but this does not mean that everything can only be random.
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