ABOUT REBELS AND VISIONARIES
CrowdFunding on KickStarter from 1 to 30 June 2022
Pre-order - with Deliveries - November 15, 2022
ELKA watches are inspired by the times when a product was kept for life. You invested in durability, quality and uniqueness. The mindset is to step back to that period in the 1960s. To those pure and colourful aesthetics we still remember; back to the magical dreams of the space race, the Beatles, the Rolling Stones and Woodstock; a return to the struggles, the changes, the rebellious spirit that so marked that decade.
Motion
Something we want to touch, to feel...
Features
Dials, Hands and Superluminova
Curved dials and hands with Superluminova for Elka X Curved dials and hands for Elka D
Learn MoreNato Strap
The name is short for NATO Stocking Number, a term that simply refers to the fact that the bracelet could be purchased in the NATO supply shop.
Learn MoreMilanese Mesh
The Milanese bracelet is also known as Milanese mesh bracelet, as it is made of intertwined loops (fine mesh)
Learn MoreELKA Watch Co. Switzerland Founded in 2022
Why ELKA:
A brand that echoes my vision. ELKA Watch Co. will be launched in 2022. How and why? I dreamt of developing my own brand but above all I wanted a brand with a story, truth & credibility. I chose to call it by my nickname, ELKA. Since I love the 60s, the products and the aesthetics of that era I have decided to make it my design line for this and future collections. When I wanted to protect the name, I realised that a brand called Elka Watch had already existed but had disappeared around the 60s & 70s precisely during the timeframe that I have chosen to base my designs on. This defunct Elka Watch was named after Eduard Louis Kiek from Amsterdam. I looked through its archives and realised that the brand had strong designs and had worked closely with other big names in the watch industry such as Ulysse Nardin, Heuer, Rolex, Minerva, to name only a few. So, without reviving the brand, I wanted to pay a tribute to this old Dutch brand with my first 2 series.
ELKA Watch en Clock Company Amsterdam:
The ELKA Watch Co. of 2022 has no connection with the defunct Amsterdam brand. We just wanted to pay a tribute to the old Dutch brand with our first 2 models. About them : Founded in 1877 in Amsterdam by Eliazer Kiek, inventor of the tactile watch for the blind and watchmaker to Queen Juliana of the Netherlands. In 1949, the Elka Watch en Clock Company Amsterdam opened its Swiss branch in La Chaux-de-Fonds (it produced wristwatches of course but also pocket watches, braille watches, chronographs, chess and signal clocks). Then, in the mid-1970s, the brand disappeared along with Ernst Louis Kiek, grandson and last heir.
In the Press
Special Thanks
Pensou Consulting
Marketing Sparing Partner
https://www.pensouconsulting.com
V Project
Visual Communication
http://leprojet-v.com/
Photos by Nicolas Carvalho
Photograph
Juliane Waefler
Model
Amelie El Kadiri
Model
Sergii Slepkan
Model
Contact
- ELKA Watch Co.
- Rue du Musée 4, 2000 Neuchâtel, Suisse