Elka Watch has collaborated with Ace Jewelers and Heroes Media to design and produce watches in limited editions of 25 pieces. The idea behind collaboration is to fuse the DNA of the two entities, while maintaining the brand's guiding principle, which could be translated into models with minimalist designs that can stand the test of time without ageing, a watch that can be worn today, in 20 years time, as it could have been worn 50 years ago!