The New Size, Elka Watches in 36mm

Fifty years. Half a century of passion, expertise, and dedication to the art of watchmaking. To celebrate this milestone, Ace Jewelers of Amsterdam and Elka Watch Co. have joined forces for a third collaboration, rich in history and symbolism. The bond between these two houses is more than a simple business partnership. It is the result of a long-standing friendship between Alon Ben Joseph and the founder of Elka's new era. A friendship that revealed a shared heritage, as it turned out that one of the old Ace Jewelers' boutique locations used to house one of Mr. Kiek boutiques, the original owner of the Elka brand. This crossing of destinies sealed a natural and powerful collaboration. The first two watches, "Diversity" and "Essence", already paid a vibrant tribute to Amsterdam's identity. The "Diversity" collection, with its dials inspired by the city's different neighborhoods, celebrated the open-mindedness and multiculturalism of the Dutch capital. The "Essence" watch embraced pure minimalism, capturing the timeless elegance of simplicity. Today, to mark Ace Jewelers' 50th anniversary, this third collaboration is much more than a timepiece. Limited to just 50 pieces, it is a true collector's item adorned with Hebrew numerals, echoing the history and values of the Ben Joseph family. It is a watch that tells a story, honors a family legacy, and symbolizes the loyalty, friendship, and continuity of a shared passion. This special edition not only celebrates an important anniversary, but it also strengthens the deep bond that unites Elka and Ace Jewelers: an authentic connection, forged by history and mutual respect.

Fifty years. Half a century of passion, expertise, and dedication to the art of watchmaking. To celebrate this milestone, Ace Jewelers of Amsterdam and Elka Watch Co. have joined forces for a third collaboration, rich in history and symbolism. The bond between these two houses is more than a simple business partnership. It is the result of a long-standing friendship between Alon Ben Joseph and the founder of Elka's new era. A friendship that revealed a shared heritage, as it turned out that one of the old Ace Jewelers' boutique locations used to house one of Mr. Kiek boutiques, the original owner of the Elka brand. This crossing of destinies sealed a natural and powerful collaboration. The first two watches, "Diversity" and "Essence", already paid a vibrant tribute to Amsterdam's identity. The "Diversity" collection, with its dials inspired by the city's different neighborhoods, celebrated the open-mindedness and multiculturalism of the Dutch capital. The "Essence" watch embraced pure minimalism, capturing the timeless elegance of simplicity. Today, to mark Ace Jewelers' 50th anniversary, this third collaboration is much more than a timepiece. Limited to just 50 pieces, it is a true collector's item adorned with Hebrew numerals, echoing the history and values of the Ben Joseph family. It is a watch that tells a story, honors a family legacy, and symbolizes the loyalty, friendship, and continuity of a shared passion. This special edition not only celebrates an important anniversary, but it also strengthens the deep bond that unites Elka and Ace Jewelers: an authentic connection, forged by history and mutual respect.

The Perfect Fit in Blue: The ELKA D-Series MD02WO-0815 The ELKA D-Series has always been about a feeling—the satisfying, organic feel of a lucky pebble in your palm. Now, that same classic design, inspired by the elegant lines of vintage pocket watches and brought to life with our "Form Follows Feelings" philosophy, is available in a new, more refined size, with a striking new dial color and a complementary strap. Meet the ELKA MD02WO-0815, the medium-sized counterpart to the popular D-Series model D02-0805. This 36mm timepiece maintains all the hallmarks of the D-Series legacy, but with a more subtle and versatile presence on the wrist. It’s the ideal fit for those who appreciate the understated elegance of a more compact watch without sacrificing a single detail of its heritage. This model features a beautiful blue dial and a high-quality blue leather strap that provides a sophisticated and cohesive look. Beneath the beautifully vintage Chevé-box sapphire crystal, the MD02WO-0815 beats with the heart of Swiss precision. The timepiece is powered by the reliable La Joux-Perret G101 automatic movement, a finely tuned engine that is as beautiful to behold as it is precise. The watch case back is fitted with a sapphire crystal, offering a captivating and rare view into the meticulously decorated movement within. This visible display of craftsmanship adds a new dimension to the watch, inviting you to appreciate the intricate dance of gears and springs that powers every moment.