
A Bridge Between Neuchâtel and the Lower East Side
Elka Watch Co. has chosen to welcome Moscot eyewear to its boutique on Rue des Chavannes for one simple reason: a shared passion for authentic, independent heritage. Since 1915, across five generations, this New York institution has preserved the soul of Lower Manhattan, crafting frames that define a lifestyle rather than follow a trend.
The Aesthetic of Continuity
The bond between Elka and Moscot today is built on a common quest: the search for objects that traverse eras without aging. Our current watch collections, deeply rooted in the graphic codes of the 1930s and 60s, find a natural echo in Moscot’s iconic silhouettes. Whether it is the unmistakable Lemtosh or the bold structure of a Miltzen, these frames possess the same "soul" and robustness we demand of our timepieces.
Form in Service of Personality
We share a philosophy where design is never artificial. At Moscot, as at Elka, every curve is justified, and every detail is engineered for comfort and self-expression. It is this alliance of sculpted acetate and precision steel that defines our selection: character-driven essentials made for those who value an heritage that is very much alive.
Visit us in Neuchâtel to experience the Moscot collection and see how the spirit of New York harmonizes with Swiss horology.