Following a successful initial Pop-Up experience, Elka Watch Co. took a decisive step on December 15, 2025, by opening its permanent point of sale in the heart of Neuchâtel. We are aware that the current context—marked by challenges in watchmaking and the luxury sector—calls for caution. Yet, it is precisely in times like these that we believe it is essential to affirm our physical presence and support the value of direct exchange. Located at 16, Rue des Chavannes, our boutique is more than a shop; it is a statement of intent.
A Place with a Soul and a History
Choosing this specific location was a deeply personal decision. For decades, these walls housed a traditional artisanal workshop, and a spirit of craftsmanship still lingers within the space. If you look closely at the painted walls, you can discern the faint traces and silhouettes left by the tools of the past—a poetic reminder of years of manual mastery. By inhabiting this space, Elka Watch Co. does not just open a store; we continue a legacy of precision and artistic passion.
