Fifty years. Half a century of passion, expertise, and dedication to the art of watchmaking. To celebrate this milestone, Ace Jewelers of Amsterdam and Elka Watch Co. have joined forces for a third collaboration, rich in history and symbolism. The bond between these two houses is more than a simple business partnership. It is the result of a long-standing friendship between Alon Ben Joseph and the founder of Elka's new era. A friendship that revealed a shared heritage, as it turned out that one of the old Ace Jewelers' boutique locations used to house one of Mr. Kiek boutiques, the original owner of the Elka brand. This crossing of destinies sealed a natural and powerful collaboration. The first two watches, "Diversity" and "Essence", already paid a vibrant tribute to Amsterdam's identity. The "Diversity" collection, with its dials inspired by the city's different neighborhoods, celebrated the open-mindedness and multiculturalism of the Dutch capital. The "Essence" watch embraced pure minimalism, capturing the timeless elegance of simplicity. Today, to mark Ace Jewelers' 50th anniversary, this third collaboration is much more than a timepiece. Limited to just 50 pieces, it is a true collector's item adorned with Hebrew numerals, echoing the history and values of the Ben Joseph family. It is a watch that tells a story, honors a family legacy, and symbolizes the loyalty, friendship, and continuity of a shared passion. This special edition not only celebrates an important anniversary, but it also strengthens the deep bond that unites Elka and Ace Jewelers: an authentic connection, forged by history and mutual respect.