16 Jan
16Jan

At Elka Watch Co., we don’t just collect objects; we select life companions. It is therefore only natural that our Neuchâtel boutique now welcomes Moscot eyewear, a legendary New York institution since 1915.

Why Moscot?

The bond between our two houses is built on three fundamental pillars that echo the DNA of Elka:

  • Heritage Reinvented: Just as Elka revives a historic name in watchmaking with uncompromising modernity, Moscot draws from its century-old family archives to create designs that transcend eras without ever aging.
  • Timeless Design: Whether it is the curves of an Elka case or the iconic silhouette of a frame, we share a passion for clean lines and "mid-century" aesthetics that prioritize both form and function.
  • Artisanal Authenticity: In a world of fast consumption, we believe in the "beautiful object." Moscot, a family-owned business for five generations, embodies the same commitment to quality and attention to detail that we breathe into every Elka timepiece.

Our Curated Sun Collection

We are proud to present a premier selection of Moscot Sun models in-store. Discover the timeless character of the Lemtosh, Milten, Dahven, Mekler, Klutz, Zolman, Zev, Bjorn, Gavolt, Boychik, Baitsim, and Dolt. Each frame offers a unique perspective on vintage-inspired luxury.

A Global Style Experience

By integrating Moscot alongside our watches, Utinam clocks, Loch Lat whisky, and Crak creations, we are transforming our boutique into a true modern cabinet of curiosities.To wear an Elka on your wrist and a pair of Moscot frames on your face is to choose a style that ignores fleeting trends in favor of character and history. Come and discover this perfect alliance between Swiss precision and the spirit of Lower Manhattan at our space in Neuchâtel.

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