The Geometry of Serendipity: When Elka Meets Bauhaus

In the world of design, they say there are no coincidences—only connections we haven't discovered yet.While we were refining the visual identity of Elka Watch Co., looking for lines that would capture our heritage and our future, we stumbled upon a striking visual parallel. It wasn’t planned in a studio or drafted in a brief. It was a moment of pure serendipity: the curves of the Elka logo mirror, almost perfectly, the iconic silhouette of the Bauhaus-Archiv in Berlin.

From Function to Feeling

The Bauhaus movement, led by visionaries like Walter Gropius, redefined modernity with a simple, revolutionary mantra: “Form follows function.” It stripped away the superfluous to find the soul of an object. As we looked at our logo—a clean, architectural arc—and compared it to the roofline of the Berlin archive, we realized that our own path was an evolution of that very spirit. At Elka, we have taken that heritage and infused it with a new dimension. Our guiding principle is "Form Follows Feeling."

A Universal Language

This unintentional homage reinforces a belief we hold dear: pure design is a universal language. Whether it is expressed through the monumental concrete of an archive or the intricate mechanics of a timepiece, great lines eventually find one another.This connection to the Bauhaus is not just about a shape or a logo. It’s about a shared commitment to clarity, precision, and the belief that an object should do more than just exist—it should resonate.Sometimes, design speaks for itself. And sometimes, it speaks across decades, connecting a legendary architectural movement to the watch on your wrist.